What was reported
The Korea Times reported that Naver, through its Japanese subsidiary Naver J-Hub Corporation, acquired 100% of Yanolja F&B Solutions for approximately 10 billion won (about $7 million). The acquired company operates NowWaiting (queue management), DodoPoint (loyalty and customer marketing), and yaOrder (table ordering).
Key facts
- Acquirer: Naver J-Hub Corporation (Naver’s Japanese subsidiary)
- Target: Yanolja F&B Solutions
- Deal value:
10 billion won ($7 million) - Products acquired: NowWaiting, DodoPoint, yaOrder
- Strategic direction: Expand restaurant tech offerings; integrate with Naver Pay and Naver Smartplace; support small and mid-sized merchants
- Financial context: 2023 revenue 6.3B won, net loss 8.3B won
Why it matters
The acquisition signals Naver’s intent to expand its offline digitization stack and use Korea-built solutions as a foothold in Japan’s restaurant tech market. NowWaiting and DodoPoint’s accumulated data on Korean diners becomes a direct asset of the Naver ecosystem.
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