About

Helping offline stores run smoothly, digitally.

Place& is a Naver affiliate that bridges the Naver Smartplace ecosystem and in-store operations. We work to lighten the workload for store owners and cut wait times for customers.

Mission · Vision · Slogan

Mission

Digitize offline spaces to make life easier for store owners and their customers.

Vision

Korea's No.1 offline store digital solutions platform.

Slogan

Where in-store revenue starts to change.

Brand Meaning

What Place& means.

Place stands for the physical store. & stands for the connection between store owners, customers, and digital technology around that store.

Where most store-operations products settle into the role of "tools," Place& acts as the "connector" between owners, customers, and technology.

  • ·Owners — lighten daily operations and back decisions with data.
  • ·Customers — reduce friction across entry, waiting, payment, and re-visit.
  • ·Technology — align the Naver Smartplace ecosystem with in-store operations both ways.
Naver Ecosystem Positioning

We handle in-store operations for Naver Smartplace.

If Naver Smartplace owns "discovery · booking · reviews" as the consumer front-end, Place& owns "waiting · calling · loyalty · payment integration" inside the store. The two areas reinforce each other — they don't compete.

Consumer front-end

Naver Smartplace

  • ·Search & discovery
  • ·Booking / queue entry
  • ·Reviews · place info

In-store operations

Place&

  • ·Waiting & calling
  • ·Loyalty & CRM
  • ·POS · QR-order integration
Company Story

11 years close to the daily life of stores.

  1. 2025-06

    Renamed to "Place&"

    Launched the new identity: Place (store) + & (connection). Repositioned as Naver's offline DX partner.

  2. 2025-04

    Naver J-Hub Corporation acquires 100%

    Naver's Japan subsidiary, Naver J-Hub Corporation, acquired the company outright — joining the Naver group.

  3. 2022

    Yanolja F&B Solutions

    The two services unified into a single store-operations solution company.

  4. 2017

    NowWaiting joins

    The in-store digital waiting solution joined the company, expanding into F&B, logistics, healthcare, pop-ups and more.

  5. 2014

    DodoPoint launches

    Started as a phone-number-based loyalty service for stores — a low-friction model that needs no app install, validated in the market.

Team

About 90 people, working from Korea and Japan.

As of 2026-05

Business, product, and operations teammates build the changes that show up on the store floor. How we work and the roles we're hiring for are listed on the Careers page.

Global

On two markets — Korea and Japan.

Together with our parent Naver J-Hub Corporation, we run the digitization business for Japanese store owners — localizing the store-operations solution that's been proven in Korea.

32M+ DodoPoint users and 20M+ NowWaiting users in Korea form the starting point for the Japan business. We aim to operate store data across both markets on the same infrastructure over time.

Get in touch

Reach out about any part of store operations.

Talk to sales