About the Store
Rolling Pin Company (롤링핀컴퍼니) is a premium bakery that opened its first store in Apgujeong in January 2012. It now operates around 30 locations, focused on healthy, everyday meal-style breads.
Background — The Limits of Paper Stamp Coupons
When only the Apgujeong flagship was running, paper stamp coupons worked just fine. As more stores opened, the limits became obvious:
- Hard to know exactly who customers were or how often they visited
- Hard to maintain ongoing communication with them
- Hard to keep customer management consistent across locations
What sold them on DodoPoint was the simplicity: a single phone number handles both signup and earning points at once.
Results
- Over 240,000 members across more than 20 stores
- DodoPoint is now required for every new opening
- A consistent earning experience everywhere — built on thorough staff training
From the Owner
When we open a new store, customers ask, “You don’t have DodoPoint here?” before we even bring it up.
Full Interview
Rolling Pin Company, a premium bakery with around 30 stores today, started in January 2012 with a single shop in Apgujeong. The team built it around the idea of making the kind of healthy, everyday meal-style breads that people would actually want in their daily lives.
”Paper stamp coupons couldn’t give us structured customer management.”
For about a year after opening the Apgujeong flagship, Rolling Pin still used paper stamp coupons. With a single store and customers who came back consistently with their stamp cards in hand, there was no real inconvenience.
But as time went on, the customer base grew, and Rolling Pin needed something more structured. With paper coupons, it was hard to know who someone was, how often they came in, or how to keep in touch. While the team was thinking through options, they noticed that DodoPoint handled signup and points earning in a single step with just a phone number, and they decided to adopt it without hesitation.
”Customers asked for it, and we rolled it out to every location.”
Today, every new Rolling Pin store comes with DodoPoint from day one. Customer response has been that strong.
People in their 20s and 30s loved the modern feel and tapped in their numbers right away. Older customers in their 50s and up were a bit hesitant about a new way of earning points at first, but they got used to the tablet quickly. And when new stores opened, more and more customers would ask, “You don’t have DodoPoint here?” — bringing it up before the team did. Even store owners who had been on the fence brought it in after hearing those questions, and as those wins piled up, the company decided to roll it out across every location.
240,000+ members across more than 20 stores
When a brand has many locations, customer management and store operations can drift across stores. At Rolling Pin, no matter which location you visit, you’ll hear the same polite line: “You can earn points by entering your phone number on the tablet next to you.”
Staff are trained thoroughly so they can answer detailed questions, including privacy ones, with the right policy. Because the team delivers that same experience everywhere, Rolling Pin now has 240,000+ members across more than 20 stores — a striking number for the category.