About the Store
The Ilsan-Daehwa branch of Myeongryun Jinsa Galbi (명륜진사갈비) was one of the very first stores to adopt DodoPoint, and one of the first to see results. After running customer events on paper coupons with phone numbers — and finding them barely useful — the owner adopted DodoPoint to manage points earning and customer data together.
The Why — “Collecting and using customer data”
Everyone knows customer management matters. But the day-to-day reality of running a busy store often gets in the way of actually doing it.
A store with 5,000 customers in its database, versus a store with no customer data at all. A year later, the difference in revenue is night and day. The key is “collecting and using” customer data.
Results
- 5,000+ customers in the database after just nine months (about 1,000 new customers per month on average)
- 17x return on marketing spend from message campaigns during COVID
- Higher repeat-visit rates via automated messages and one-click promotions
From the Owner
DodoPoint is the kind of solution where you can see growth in regulars, in repeat-visit rates, and in revenue. I’d tell every Myeongryun Jinsa Galbi owner that we should run with this together.
Full Interview
”To bring customers in, you have to start by steadily collecting customer data.”
Q. What made you realize how important customer management is?
Everyone knows customer management matters, but a busy store often makes it hard to do well. Think about it with two examples. Store A and Store B sit right next to each other. Store A has 5,000 customers in its database; Store B doesn’t do customer management at all and has no database.
A year later, of course Store A — steadily collecting customer data and using it for marketing — will be making more revenue. The key here is “collecting and using” customer data. Most people don’t feel the weight of that until they live it. But it’s truly essential to running a store well.
Q. We hear you reached 5,000 customers within just nine months of bringing in the service.
Running a restaurant, I was always thinking about how to bring customers back. With DodoPoint, I set a goal of collecting 1,000 customer records per month, and within nine months we had 5,000 store members. Customers just punched their phone number into the tablet to earn and redeem points — that low friction made it easy to grow the database. Today thousands of customers are on this journey with us. Having that customer base in hand gives me a real sense of security.
Q. How are you using customer management since adopting DodoPoint?
At our Ilsan-Daehwa branch we earn a percentage of each transaction as points, then give those points back to the customer like cash. To keep revenue steady you have to bring customers in — and if you can’t, you have to actively make sure they know about you. One time, when business was slow and inventory was piling up, I sent a 50%-off message and cleared every bit of stock. DodoPoint fills that customer-management gap for us.
DodoPoint’s automated messages — set once and the system sends at the right moment — and one-click promotions — seasonal campaigns set up with a single click — drive repeat-visit rates and revenue growth.
”Customer management means building a relationship and approaching customers with genuine care.”
Q. We saw that you leaned heavily on message marketing during COVID.
As I said earlier, we’d been collecting customer data — and that meant we had to put it to work. With direct visits dropping because of COVID-19, we used DodoPoint marketing to bring people in. We sent visiting customers messages with a “hope you’re well” tone — coupons for free menu items and discount offers — to fight through the virus together.
It worked. Customer visits picked up, and we hit 17x return on marketing spend. We saw real revenue lift from message marketing more than once, which is what made us recommend DodoPoint to headquarters. We’re always thinking about marketing content that directly benefits the customer.
Q. You must have a lot of stories about turning customers into regulars — could you share one?
We invest in our customers, with the goal of making them feel they got more than they came for. With that customer-first focus, we manage relationships and approach guests with care. Something as small as upgrading the dessert, for example. Even when we give something away, more comes back to the store in the end. When you give guests a better visit, they notice — and they come back. We’re always grateful for that.
Finally, we asked what they’d say to other Myeongryun Jinsa Galbi owners, and to DodoPoint.
Myeongryun Jinsa Galbi headquarters does a remarkable amount for franchisees. DodoPoint alone was not a small investment, but they made the call without hesitation — that took real courage. Because DodoPoint is the kind of solution where you can see growth in regulars, in repeat visits, and in revenue.
I hope the service keeps getting better for store operators. To grow regulars, lift repeat visits, and grow revenue with DodoPoint — I’d tell every Myeongryun Jinsa Galbi owner that we should run with this together.
